Premium cameras and sport optics

Kobe Media Fashion forward

Kobe Media connects brands with online audiences to generate sales, leads, and interest.

FEATURED WORK Leica Camera AG

Leica—the famed German manufacturer of premium photography gear—sold its products through third-party retailers or at its own showrooms and galleries for much of its illustrious history. However, transformative shifts in the retail sector and mounting pressure from longtime competitors and new market entrants forced the brand to adapt its approach.

Leica—the famed German manufacturer of premium photography gear—sold its products through third-party retailers or at its own showrooms and galleries for much of its illustrious history. However, transformative shifts in the retail sector and mounting pressure from longtime competitors and new market entrants forced the brand to adapt its approach.

 

How we reached a new generation of customers

FEATURED WORK LF Stores

Since opening its first location in 2004, contemporary womenswear brand LF Stores enjoyed a nationwide presence, anchored by flagship stores in exclusive retail meccas such as New York’s Fifth Avenue and L.A.’s Larchmont Village.

With changes in shopping habits and market conditions threatening the long-term viability of its brick-and-mortar model, LF Stores looked to Kobe Media to create and implement a social media strategy that would ease the brand’s transition to a pure-play online retailer.

Explore their digital transformation

SEARCH ENGINE MARKETING Search engine marketing solutions designed to qualify leads, capture their attention, and convert them from prospects to buyers.

Our holistic approach to both paid and organic search campaigns extends beyond keyword selection in both directions: upstream, evaluation of considerations such as competitive dynamics and user intent inform how campaign resources are allocated; downstream, analyses of landing page design and user behavior facilitate continuous improvement of conversion rates, acquisition costs, and other key metrics.  

FEATURED WORK WASH Multifamily Laundry Systems

As one of the oldest companies in the managed laundry service industry—where the ubiquity of long contract terms and a relatively commoditized offering makes revenue growth from new customers hard to come by—WASH needed a new source of leads for its sales team to continue to grow.

Find out how Kobe Media developed and implemented a paid search strategy that identified owners and managers of multifamily residential properties who were in-market for a new provider.

How we reached a new generation of customers

FEATURED WORK Penske Media Corporation

Penske Media Corporation’s fashion industry trade journal, Women’s Wear Daily, needed a channel through which to promote trending articles. The abundance of articles on the publication’s website, combined with an aggressive publishing schedule, required an automated, dynamic solution with minimal oversight.

Learn more about how Kobe Media worked alongside Penske Media Corporation’s web operations team to design, animate, and deploy a custom-built HTML5 solution that fulfilled the campaign’s unique requirements.

Explore their digital transformation

EMAIL MARKETING Email solutions designed to augment performance marketing campaigns by building trust, offering value, and inspiring action.

Kobe Media’s performance marketing offering includes a suite of email solutions that maximize the value of our clients’ performance marketing outcomes. Effective email marketing communications should complement, not compete with, a brand’s paid media campaigns. By designing each to be coordinated components of a unified marketing message—rather than discrete channels meant to function independently—we cultivate powerful synergies that deliver more impactful results for our clients and more cohesive experiences for their audiences.