Informed by a well-rounded mastery of branding and communications—and applied with a nuanced understanding of each network’s distinct technical and contextual idiosyncrasies—our social media solutions are designed to deliver measurable, repeatable success for companies that are focused on meeting tangible growth targets.
Leica—the famed German manufacturer of premium photography gear—sold its products through third-party retailers or at its own showrooms and galleries for much of its illustrious history. However, transformative shifts in the retail sector and mounting pressure from longtime competitors and new market entrants forced the brand to adapt its approach.
How we reached a new generation of customersSince opening its first location in 2004, contemporary womenswear brand LF Stores enjoyed a nationwide presence, anchored by flagship stores in exclusive retail meccas such as New York’s Fifth Avenue and L.A.’s Larchmont Village.
With changes in shopping habits and market conditions threatening the long-term viability of its brick-and-mortar model, LF Stores looked to Kobe Media to create and implement a social media strategy that would ease the brand’s transition to a pure-play online retailer.
Explore their digital transformationWe initiate each engagement with a meticulous discovery process that creates the epistemic underpinning of a holistic campaign strategy.
A full understanding of each client’s core objectives allows us to design integrated solutions that use cohesive messaging to attack root causes.
We design every performance marketing campaign with a level of methodical rigor that allows us to test, iterate, and optimize campaign parameters at scale.
The resulting structures enable us to take advantage of short-term opportunities while also cultivating a foundation for persistent, long-term outperformance.
Effective partnerships require effective communication.
Our commitment to consistent, open, and transparent communication is augmented by structural, organizational, and operational devices designed to make collaboration and accountability intrinsic to the way we work.
Even the most impactful performance marketing strategy can be hamstrung by a website that fails to deliver a user experience conducive to achieving the campaign’s primary business objectives.
In performance marketing campaigns, ads that use video consistently outperform their static image equivalents. The extent to which these performance gains can be fully realized depends in large part on how well-optimized each video is for the platforms on which it appears.